my country’s personal care small household appliances are currently electric shavers and hair dryers, and new products and model innovations continue to emerge. The compound growth rate from 2012 to 2015 was 9.8%. It is expected that with the improvement of people’s requirements for quality and health in the future, the scale of the personal care electrical appliance industry will increase rapidly, and its proportion in the small household appliance industry will also gradually increase. The scale will reach 32.56 billion yuan in 2020.
The main manufacturers in the domestic electric shaver market are Philips, Flyco, Panasonic, Braun, Superman, etc. The top three retail sales of electric shavers in the domestic market are Philips, Flyco and Superman.
The domestic electric shaver market is a well-defined industry. The shaving products that really occupy the high-end department store channel (set up counters in shopping malls) are almost all foreign brands. Up to now, razor products above 300 yuan are completely dominated by foreign brands. In this market segment, brands such as Philips, Panasonic, Braun and others regard each other as competitors. The domestic brands occupy the low-end market below 300 yuan.
With the development of the domestic economy, the development of the electric shaver market is facing huge opportunities and challenges. In terms of market competition, the number of electric shaver companies is increasing, and the market is facing asymmetry between supply and demand. The electric shaver industry has a strong demand for further reshuffle, but in some electric shaver market segments There is still a lot of room for development, and information technology will become the core competitiveness.
The report predicts the market risks of electric shavers, and provides new investment opportunities and operational models for electric shaver manufacturers, distributors and retailers. Economic entities and other units have an accurate understanding of the current development trends of China’s electric shaver industry, and have important reference value to grasp the positioning and development direction of enterprises.
Post time: Mar-18-2022